Fill/Stroke.com
Incspring needed a rebranding?
If you’re a long time reader you know of my disdain for the self-misrepresenting Incspring which claims to be a “branding” website, but is in fact nothing more than a logo site that’s taken advantage of consumers and reduced the credibility & understanding of what “branding” really is.
In fact, Incspring is so oblivious to its own misunderstanding of the idea of “branding” that it changed its logo within the first month of being open and now has changed its name completely to Brandstack. Claiming to soon be adding new features and still lying with the tagline of “Worlds Biggest Brand Marketplace”, they praise themselves in a recent blog post for adjusting a common looking logo from their site and throwing on the new name.
The new logo isn’t anything special and in fact reminds me of this ending from a lot of 80s TV shows where the guy throws paper from his typewriter. Not to mention it looks like about 10 other logos on the site.
Now, I think this goes without saying, but 3 redesigns in a year, including a complete name change, sounds like something that could have been avoided had they gone through the complete branding process, where they evaluate their targets, their goals, what they want the company to become (instead of just what it is) and all the tiny nuanced details that go into branding that IncStack has demeaned into nothing more than a logo, a website and some letterheads.
I cannot say it enough: This site is garbage.
No comments. Posted by md in branding, interwebs, opinion, rant, ridiculous on 15 June 2009.
Sorry guys, but this stuff is just making me laugh nonstop today.
No comments. Posted by md in ridiculous on 23 January 2009.
A co-worker pointed this gem out to me. A collaboration between You Work For Them and Fred and Sharon
When watching this, if you don’t pee your pants a little, you’re doing it wrong.
3 comments. Posted by md in ridiculous, video on 23 January 2009.
I just read an AP article about how the United States federal budget deficit is nearing “$407B”.
Just spend one minute really considering that amount of money. 407,000,000,000.00$
I think it should be a federal law that any time you request a large amount of money you have to write out (including all zeros) exactly how much we’re already in debt.
That is all.
No comments. Posted by tanner in opinion, rant, ridiculous, visualization on 9 September 2008.
Tracking space junk in realtime via Google Earth
I’ve been bewildered lately by the amount of space junk (debris, inactive satellites, active satellites, etc) orbiting Earth. Not only is allowing this junk to remain in orbit irresponsible, it’s beginning to cause serious complications. Read more. →
No comments. Posted by tanner in ridiculous, social change, visualization on 6 September 2008.
The world’s smallest published book
Weighing in at 2.4×2.9mm, the world’s smallest book goes on sale soon at Selfridges’ concept store. Read more. →
No comments. Posted by tanner in books, craft, experimentation, limited, ridiculous on 30 August 2008.
College Humor presents “Font Conference”
A rather ridiculous spoof of a type conference found on College Humor. I couldn’t resist.
No comments. Posted by tanner in motion, ridiculous, typography on 22 August 2008.
