Has anyone else been following all the drama about Jack in the Box lately? Among other things, there has been speculation that they’re planning to launch a new identity, though no official word. Pictured above is a supposed photograph of the new signage.
I’ve been reading rumors here and there that, after Jack’s surgery, he’ll return to work with a cube shaped head to match the new mark. I’m skeptical, but will admit this relatively clever marketing seems to have people talking.
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Will be interesting to see if this pans out.
1. matthew duerksen. 9 February 2009.
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