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Questions for identity designers: Chermayeff and Geismar
The folks at Chermayeff and Geismar provided relatively short winded responses, explaining “sorry they’re brief but as you can imagine we get many e-mails like yours.” I guess I’ll let them slide this time; considering I asked pretty typical questions and they are largely considered to be design gods.
How do you approach a new branding project?
By trying to learn as much as possible about the client and their needs.
What does your research include?
An interview with key personnel in charge of the company/organization’s direction and operations to understand what the new identity must communicate.
Would you describe your process?
We start with an audit – fact finding – then design exploration and presentation.
What do you feel is the most successful brand you’ve designed? Why?
Can’t choose, sorry.
How do you test an idea?
By applying it to typical communications – business card, website, brochure, etc. to see how in functions in context.
See more of Chermayeff and Geismar’s work here.
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This post is part of a series about identity design. Further reading is below.
Previously
I observed 1,035 identities today.
Steve Jobs quote in enlarged TextEdit icon
A clock for identity designers
Responses from Michael Bierut
Responses from David Rengifo
Responses from Armin Vit
A Poster for Identity Designers
Posted by tanner in branding, clock project on 29 December 2008.
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