Fill/Stroke.com
A clock for identity designers
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Last month, I wrote about the day I spent obsessively chronicling all the brands, logos, identities and symbols – all 1,035 – that I interact with throughout the day. This research was done for a project I was working on at the time in the Visual Communication Design program at Arizona State University under Professor Al Sanft.
The assignment came in three parts:
1 Pick a profession, design a clock for it
2 Make the clock’s packaging – retail or shipping
3 Contact people in the field with questions to better understand the profession
I chose to design a clock for identity designers. I thought this concept was particularly appropriate since identity designers must be aware of all the work surrounding them throughout their day. This clock serves as a reminder that we are constantly enveloped by brands. (I got the original idea from Jane’s brand-timeline portrait. However, I always had a hard time believing the original post, or its responses, were complete. In fact, I’m not even convinced MY assessment is complete. If I could write faster, I’m sure I could have documented more.)
To fulfill the third requirement, I sent a list of questions to some great identity designers from the local and national community. I was lucky to hear back from the likes of Michael Bierut (Pentagram), Armin Vit (UnderConsideration), Chermayeff and Geismar and David Rengifo (Rain – a local design firm). Every Monday morning for the next month, I will be posting their responses to this blog. Keep checking back.
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Update:
Some people have requested prints of the poster. Details on how to get one can be found here: A Poster for Identity Designers
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This post is part of a series about identity design. Further reading is below.
Previously
I observed 1,035 identities today.
Steve Jobs quote in enlarged TextEdit icon
Responses from Michael Bierut
Responses from Chermayeff and Geismar
Responses from David Rengifo
Responses from Armin Vit
A Poster for Identity Designers
Posted by tanner in branding, clock project, featured on 15 December 2008.
Wow, that is impressive!
and you are right, mine is not a complete catalogue of all the brands I use in one day. I made that decision after I started recording the brands I was using and decided it would be too confusing and I really wanted to tell a story with by brand timeline rather then a true analysis of all the brands I used.
1. Jane Sample. 15 December 2008.
[...] created a clock of brands for Identity Designers. So if you are an Identity Designer you can get your own brand clock and [...]
2. Brand clock « Dear &hellip. 15 December 2008.
[...] for designers), I came across this sweet concept clock designed by a student. It’s called the Clock for Identity Designers, and appropriately so! It’s a clock with logos. Here are a few photos I grabbed, but check [...]
3. Track The Time Blog &raqu&hellip. 16 December 2008.
[...] fill/stroke.com » A clock for identity designers (tags: design designer) [...]
4. You blog like a girl &raq&hellip. 16 December 2008.
[...] есть время. Во всех смыслах. Это особенно заметно по таким работам. Как говорится, в хозяйстве все [...]
5. Время « Диз&hellip. 18 December 2008.
[...] Interesting concept. More info here on fill/stroke [...]
6. A clock for identity desi&hellip. 18 December 2008.
Good to see the clock done properly too! :)
7. pete. 18 December 2008.
[...] I want this. [...]
8. Amazing Clock | Orange El&hellip. 19 December 2008.
[...] Tanner Woodford, in a class assignment at the Visual Communication Design program at Arizona State University, has taken 1,035 logos he logged in one day and arranged them in a 24-hour clock. [...]
9. Underground Graphics: Gro&hellip. 19 December 2008.
[...] with brands visually like this. You can follow the link to view more pictures of Tanner’s brand clock and the packaging for the brand clock and to read about how he came to create [...]
10. Over 1,000 Brands Per Day&hellip. 20 December 2008.
[...] a clock,. then your day definitely revolves around one. This brand exercise by Tanner Woodford (Fill/Stroke) shows just how exposed you are on a daily basis to brands. To his admission, this probably [...]
11. You are such a clock &laq&hellip. 30 December 2008.
[...] to the good people at Brand New, I found this really cool logo clock. Created by Tanner Woodford, a student at Arizona State, the clock really shows just how many logos we are exposed to on a [...]
12. Cool Logo Clock « S&hellip. 30 December 2008.
[...] Have you ever thought about how many brands you use in a typical day? Designer from Fill/Stroke did and created a clock, using 1,035 brands, logos, identities and symbols. Designer explained: “I chose to design a clock for identity designers. I thought this concept was particularly appropriate since identity designers must be aware of all the work surrounding them throughout their day. This clock serves as a reminder that we are constantly enveloped by brands.” [via..] [...]
13. A Clock for Identity Desi&hellip. 2 January 2009.
[...] Collectiveaaron@futurecollective.com A clock for identity designers No [...]
14. Future Collective&hellip. 12 January 2009.
[...] project chronicling all the brands, logos, identities and symbols – all 1,035 – that designer Tanner Woodford interacted with, each hour throughout one [...]
15. Brand around the clock &l&hellip. 13 January 2009.
[...] y a la identidad corporativa. Por eso nos ha gustado el experimento gráfico que han desarrollado Fill/Stroke a partir de su propia experiencia. Ha determinado que cada día se relacionan con nada menos que [...]
16. Lunares » Blog Arch&hellip. 30 January 2009.
[...] http://www.fillslashstroke.com/slash/2008/12/a-clock-for-identity-designers/ [...]
17. een klok voor huisstijl/l&hellip. 1 February 2009.
[...] Also well worth a visit and linked to from the article is the World’s Best Logos – an exhaustive list for what’s incredibly important and intensive design work. How many logos and brands have you been exposed in the past few hours… [...]
18. The evolution of corporat&hellip. 28 February 2009.
[...] Fill/Stroke [...]
19. Fill/Stroke - Identity De&hellip. 28 February 2009.
[...] Read more at Tanner’s blog here [...]
20. Brands, brands and more b&hellip. 9 March 2009.
[...] December 18, 2008 at 16:43 (Uncategorized) A day in the life of a brand-aware designer, [...]
21. A day in the life «&hellip. 15 April 2009.
[...] identity and symbol that he interact with throughout the day to develop his brand clock, titled Interaction. I bought a poster copy to hang in my office and emailed him with a question: “Why are some [...]
22. The Clock of Brands : Tod&hellip. 20 May 2009.
Ничего такого классного раньше не читал….
23. Даниэла. 22 May 2009.
[...] Woodford, a graphic designer from Arizona, created an ‘Identity Designer Clock’, which features the different brands seen throughout the day based on his observations. Sounds [...]
24. The Native Agency - Desig&hellip. 4 June 2009.
[...] Un altre exemple similar: A clock for identity designers [...]
25. MPBloc » Un dia de &hellip. 14 July 2009.
[...] life that day. Now a student in the Visual Communication Design program at Arizona State University obsessively chronicled all the brands, logos, identities and symbols, 1,035 in all, that he interact… and arranged them in order around the clock. [...]
26. What brand time is it? &l&hellip. 9 August 2009.
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