The above image reminds me of the importance of context within design. I honestly believe the general population feels they are looking past the issue of race in this election. However, its another ballgame when you get the opportunity to see Obama in the context of a white man and McCain in the context of a black man.
Mr Miessler wonders “would Obama even be noteworthy if he were white? Would McCain be in the race at all if he were a black 72-year-old”? I know your response; it wouldn’t matter to you because you’re above that kind of thinking. But, I want you to really consider the above renderings before you answer. Think of the candidates and where they stand on issues that matter to you, as you take it in.
Context is incredibly powerful, and this is an extremely good example of that.
Here’s some information on the renderings; from thecoolhunter.net:
Created by creative director - Tor Myhren from Grey NYC, the posters slice through the race issue between candidates - acknowledging that much of this campaign has predictably but stupidly been re-cast as a battle between black and white. Myhren’s powerful imagery rightly implies that this is all just distraction, seeking to refocus our attention onto what really matters - the issues.
Posted by tanner in opinion, politics, social change on 2 November 2008.
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this is fantastic
1. Aaron Collie. 3 November 2008.
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