Fill/Stroke.com
Obama-Biden: targeting youth with erroneous domains
Another example of the Obama campaign’s ability to target youth: MySpace and typos.
In an attempt to visit my least favorite social networking site today, I mistyped and accidentally wandered on over to myspaec.com. I was surprised to see Barack Obama and Joe Biden smiling and looking slightly to the left.
Under normal circumstances, I might be frustrated by this type of advertising. However, in this instance, I think its a rather unique method of attempting to gather interest from a specific population. Well played, sirs.
Though purchasing misspelled domain names is certainly not a new idea, it is an idea I haven’t noticed in mainstream politics before. I’m not convinced the Obama-Biden ticket has anything to do with this initiative; the whois information reveals nothing.
I attempted to contact the domain owner for more information. Who wants to bet I hear back promptly?
Posted by tanner in branding, experimentation, interwebs on 16 September 2008.
Did you ever hear back? I’m interested to see what their reasoning was for doing this. It’s obviously a good idea, but I wonder how many people stop to take a look at the Obama/Biden information before they promptly correct their misspelling and head back over to the intended site?
1. Amanda. 21 September 2008.
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